Maintaining a website isn’t just about updating it with new content or changing the design. Website maintenance also involves ensuring that your website functions properly, runs smoothly and is secure. Even WordPress, the most popular content management system (CMS) on the web, needs care and maintenance. Not regularly maintaining your WordPress site can lead to a host of problems such as vulnerability to hackers, slow loading times, poor performance, and more.

Your website is the online epicentre for your business, just as your brick-and-mortar location would be the physical focal point for your company. The same way you would care for your storefront or office – watering plants, landscaping, fixing broken equipment, or tidying up – is how you should keep up your website.

WHY IT’S IMPORTANT TO MAINTAIN YOUR WORDPRESS WEBSITE

There are a variety of factors affected by regular website maintenance, including:

SECURITY

Hackers are notorious for finding weaknesses in websites. Once they find a particular weakness, they look for it in other websites and find ways to gain access to private information. This leads to various websites getting hacked, WordPress regularly rolls out software updates to fix these holes as soon as developers become aware of them. It’s important that you stay on top of these updates by updating as soon as possible to discourage hacking attacks. Updates should be made at least monthly. Make sure you check your website after each update so that if any issues occur you know which plugin has caused it. Scanning your site daily for malware, viruses, and other cyber threats can also help strengthen your site’s security.

PERFORMANCE

Going long periods of time without maintaining your site can cause site components like plugins to become outdated. With WordPress updating its software on a regular basis, some plugins are no longer compatible with the new version. Some plugin developers make regular updates while others do not. Running outdated plugins on your site can hinder your site’s performance and can cause incompatibility with other plugins, which could lead to crashes and errors.

Furthermore, having too many plugins can slow down your site’s loading times. Be sure to delete plugins that you are not using or try to find one plugin that performs multiple functions.

BACKUPS

When WordPress releases a new update, changes are made to your files, which makes your site vulnerable to hacker attacks. In case you lose access to your site after an attack, having a backup of your site can help with recovery. Also, plugins that are incompatible with new versions of WordPress can take your site down and make it inaccessible. So it’s important that you have a backup of your website and database before you update WordPress. Backing up your site can save you the headache of losing critical information and content.

ESSENTIAL MAINTENANCE TASKS

Your WordPress site is where online users will discover your brand and learn what your business offers. Here are some tips to maintain your site to keep it up and running for your potential customers:

  • Run regular updates. This will help keep your site secure and free of hackers.
  • Delete spam comments. Staying on top of spam comments can free up your comments section for legitimate conversations.
  • Look for any issues. Audit your site for any broken images, outdated links, or slow-loading pages.
  • Find and fix errors. You should look for problems like 404 errors, missing meta titles and descriptions, or unoptimised images. 
  • Monitor your site’s security. Run regular scans for malicious software and make sure you backup your website and database.

At the Digital Centre, we carry out regular website maintenance for our valued clients. Contact us today for all your website’s maintenance needs.