When starting a new business it is important to get yourself out into the marketplace so you can starting generating new customers.
A lot of businesses tackle this front on and pool all their dollars into marketing and advertising without a real structure to do so. This excessive spending in early stages is often the tipping point for businesses and why many of them don’t make it through their first year. They over spend without proper targets, analysis and planning.
While it is important to get your business known, it is also important to ensure the business lasts by spending your dollars wisely. You should ensure you are getting the most out of your dollars, which means using advertising and marketing mediums that don’t cost a fortune and generate results you can monitor.
Your marketing should have at least two main focuses. To generate leads and to retain customers.
Over the next few weeks we will be giving you a different marketing idea that you can use that not only cost very little but are also effective. For this week, we are focusing on Letterbox Drops.