When it comes to branding your company, designing a great logo is often overlooked. Although logos don’t take up much real estate, they can have a huge impact on your bottom line. Your company logo is the visual representation of what you’ll be offering your prospective customers. Without one, your brand has no identity and no way for consumers to tell you apart from every other business. Furthermore, your logo gives people an idea of what your company is about. The last thing you want to do is leave your customers wondering, which is never good for conversions.
So what’s all the fuss about logos? Here are a few reasons why logos are important for any business, regardless of size.
When you create a logo for your company, you are giving your company a mark that fits into spaces large and small. People will be able to identify your business. While your logo doesn’t have to explicitly identify what product or service your company offers, it should communicate your brand attributes using certain visual cues like colours, fonts, symbols, shapes, and slogans.
Your logo should be simple and straightforward, but it should also be unique enough to make your brand stand out from others. Additionally, your logo should be adaptable across multiple mediums as it will appear on your website, letterheads, business cards, landing pages, stationery, leaflets, brochures, and other media.
According to a study performed by the University of Loyola, colour increases brand recognition by about 80 percent. And what better way to incorporate colour into your brand identity than creating a beautiful logo? A well-designed logo can make your brand “sticky” and more memorable.
Often, people forget the names of certain things, but they tend to remember how they look. That’s because the human brain processes visuals 60,000 times faster than text and people remember 80 percent of images (compared to 20 percent of text). So while some of your audience may forget the name of your business, they will immediately associate their memories of your logo with your brand.
Your company logo can build trust with your customers. A customer is more likely to do business with a company that not only has a great website design but has a unique logo as well. A well-designed logo has cohesive colours, fonts, and shapes. Colour can be a powerful asset within a logo. For example, the colour blue is generally used to create a sensation of security and trust in consumers, which is vital for companies who operate largely online.
This is due to the fact that some customers have doubts about buying a product online because of scammers and other security issues. 33 percent of the top 100 brands use the colour blue in their logo. The point is, the visual elements of your logo can help your company gain trust with your target audience. Designing a logo that builds trust can lead to brand loyalty. How? A recognisable, familiar logo makes customers feel comfortable with your brand and shows that your brand offers consistency with your products and services.
First impressions are everything, especially for a newer company. Consumers form a first impression of a brand’s logo within 10 seconds. This means that your logo must capture a prospective customer’s attention and interest from the outset. Because your logo is your company’s first introduction to consumers, you only have one chance to get it right.
Need a great logo design for your brand? Contact us today at The Digital Centre to get the most out of your digital marketing strategy and boost your ROI.