An agency can be defined as an organisation, company, or bureau which acts on behalf of another business, person, group, action or intervention. An agency is also a business that offers a product or service. Commercial agencies generally offer a specific type of service to consumers and businesses. Some commercial agencies offer a wide variety of related services, while others only specialise in a specific type of service.
Branding breathes life and personality into any organisation. Without it, customers won't fully understand your vision and what you can offer them.