In 2016, more than 81 percent of the U.S. population had a social media profile. In 2017, 71 percent of internet users were social network users. These same people use social media to follow brands and gain inspiration for online and offline purchases.
But what are businesses doing to keep up with this digital age? 77.6 percent of small businesses report using social media for advertising and promotion. More than 50 million small businesses use Facebook pages to connect with their customers.
But what do these numbers mean? That social media is becoming more important than ever for businesses. Social media is a great method to drive traffic to company websites, increase exposure, improve brand engagement, and raise conversion rates.
Applying a social media strategy can significantly increase your brand recognition. Potential customers will be able to find your business through your social media profiles. According to HubSpot, 90 percent of all marketers say that social media marketing has increased their business exposure. Increased brand exposure brings in new leads. Those new leads soon become followers. And followers become customers. Then, customers become brand promoters, recommending you to other consumers. This ongoing cycle is instrumental to the constant success of your business.
Texas Tech University published a report that showed brands with more active social media profiles had more loyal customers. Constant engagement with the public on social media builds rapport and trust. The more people who trust you, the more people will buy from your company.
Consumers appreciate it when companies take the time to provide useful information, help, and entertainment. This makes them feel valued. And a customer won't hesitate to buy from a brand that values them. As you show your customers that you are not just a company looking to make profits, you set yourself apart from your competition.
As many people are active on social media, having a presence on these platforms can increase customer engagement and interaction. As you build relationships with consumers, you can increase your company's chances of making conversions and sales.
For example, having a Facebook page can invite customers to send you questions through Messenger. Using Twitter, customers can tag you in their tweets about your product or service. Customers can direct message you on Instagram or post pictures or videos of themselves using your product. This can help you learn more about your customers' wants and needs. Increased engagement can also help your business improve in certain areas as you gain feedback and critique.
After you've set up social media accounts and gained some followers, you might start to see a noticeable increase in traffic to your website. It's important to remain active on social media to keep this traffic steady and consistent. You can share videos of your products, pay for targeted ads, and even post articles from your website. All of these methods can pique the interest of consumers and make them want to find out more about your business.
Many consumers are using social media as a platform to complain about products and services and seek solutions to certain problems. This is often easier and more convenient than calling a customer service line to get help. A responsive, caring brand offers support not only through traditional avenues (i.e. call centres) but also through social channels. This shows consumers that you are willing to go the extra mile to guarantee their satisfaction and happiness.
Need help with setting up Social Media? The Digital Centre can help. Get in touch with us today!