Are you looking to start a new business? Or perhaps you want to grow your existing business? In either case, a marketing agency can help you achieve your business goals. An agency provides a wide variety of services and provides an integrated solution for your business growth. A manufacturer or vendor sells a product that helps with your marketing efforts. But what’s the difference? Why should you go with an agency over a vendor?
Here are 4 reasons why it’s better to work with an agency:
As a business owner, you have a goal: to grow and improve your business in some way. An agency takes on the responsibility to achieve this goal. As members of your agency are doing their job to help grow your business, they become your partners. They take risks on your behalf. They work alongside you to address your business needs because they care about your business just as much as you do.
As a partnership, you and your agency work together to achieve your goals. For example, you want to increase your brand’s exposure and generate new leads. Your marketing agency of choice opts to build an ad campaign that targets your ideal audience. Through each step of the process, your agency will consult with you to ensure that you’re satisfied with the way they’re handling things.
Whereas, a vendor will sell you a product (i.e. software) to help with your marketing campaign. But you can’t build a partnership with a vendor. The only correspondence you have with a vendor is during the purchasing process and if you decide to get a refund for the product. A vendor usually won’t take the time out to understand and get to know your brand as an agency will. Unlike vendors, an agency will have your back if something goes wrong and will do their best to fix the issue.
Agencies are full-service, one-stop shops. For example, a digital marketing agency offers search engine optimisation (SEO), pay-per-click (PPC) campaigns, social media advertising, and even web design services. Together, these services help improve user experience, increase conversions, increase rankings in organic search, drive more website traffic, and increase brand exposure. In contrast, a vendor that sells a product will generally only offer a handful of these services and if it does offer these services, it produces very limited results.
Vendors often push technology and strategies that fail to fit your brand’s needs and goals. These “cookie cutter” solutions offered by vendors aren’t likely to help your unique business situation. Sure, there are some products out there for specific markets. But are they tailored to your specific brand? For example, imagine you own a small law firm and you want to get more visitors to your firm’s website. A vendor is selling email marketing software to track visitors to your site and see where your subscribers are coming from. But a digital marketing agency that specialises in online marketing for law firms can provide a more customised experience to your marketing campaign. An agency will know and understand your industry. Not only that, but they will get to know your business in particular.
Because you’ll get a wide variety of services with an agency, you can get the most out of your budget. Although agencies are a more expensive option than working with vendors, they are usually worth the investment.
At the Digital Centre, we are a print agency that offers digital marketing solutions. Looking to grow your brand with us? Contact us today!