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WordPress is… well, it’s a lot of things. First and foremost, it’s a content management system (CMS) and website builder that has been trusted by individual bloggers and major corporations alike for 16 years, according to their website. From the very beginning, WordPress has focused on cultivating a web building experience for everyone, whether they knew zilch about coding or constructed websites for a living.

Second, WordPress is a community consisting of writers, developers, and managers. WordPress has a lively forum board where fellow users come together to support one another.

Over the years, other website builders such as Wix and Squarespace have begun popping up across the internet. While these websites have their own features and perks, WordPress still remains one of the most comprehensive, flexible, and user-friendly platforms out there.

 

The Benefits of Using WordPress over Wix and Other Drag and Drop Website Builders

WordPress is Active, Established, and Global

As mentioned above, WordPress is nearly two-decades-old and has a lively community. Users are constantly publishing new site plugins, assisting each other on forums, and commenting on one another’s blogs. It is a reputable platform that has conquered the tests of time.

Currently, WordPress provides service in over 120 languages to over 66 million websites, according to Statista. Some of the top WordPress sites generate over 4 billion global views per month.

 

WordPress is Incredibly Flexible

WordPress is far more than your average drag and drop website builder. It is an incredibly powerful platform with a variety of tools to customise your site ’till your heart’s content because it is open source. You can use one of the many pre-built themes, build your own from scratch, add custom CSS, choose from over 55,000 plugins, manage users, pages, posts, and so on.

On the other hand, websites like Wix only offer options that were developed by the Wix team. This severely impacts the flexibility, diversity, and power of other CMS.

Unlike other platforms, WordPress also allows you to host your own website. While they do have a list of recommended hosting options available on their website, you are free to select a host that suits your needs and easily switch to another host at any time. Some hosts even come with WordPress built into their service packages.

 

WordPress is SEO Friendly

There are multiple search engine optimisation (SEO) tools that come built-in to a WordPress website and countless other plugins to help boost your SEO and therefore your traffic. Websites built with WordPress are fast, mobile-friendly, have quality source code, and make internal/external linking a breeze.

The platform is essentially a digital marketing team’s dream come true.

 

WordPress is Blogger Friendly

Starting a blog couldn’t be any easier with WordPress. All you have to do is create a page and designate it as a content feed.

WordPress also allows you to create a landing page and other pages, so the blog doesn’t have to be the heart of your site unless you want it to be.

 

WordPress has been the leading website builder and CMS for the last 16 years due to its accessibility, flexibility, and unbeatable tools. After all, over 66 million websites wouldn’t be powered by WordPress if it weren’t such a strong, customizable platform.

Although other website builders such as Wix or Squarespace have gained traction in recent years, WordPress still rises above the others as the best, most user-friendly website builder across the entire internet.

 

Head on over to our blog for the latest tips, tricks, and trends in web development and digital marketing. If you are interested in learning more information about The Digital Centre, please contact us.

 

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